American Eagle Outfitters
Spring/Summer 2015
Video/Digital Look Book
Fashion companies use creative video "look books" as a platform to show the seasonal mood or theme of their collection. These presentations highlight key clothing pieces and provide their customers the chance to enter the realm of their collection's aesthetic.
For my final project, I decided to create a video look book for American Eagle Outfitters. American Eagle Outfitters, along with its sister store Aerie, are known for using "real" girls to promote their brand. With this in mind, I decided I wanted to use real footage captured in the magnificent city I live in, New York. The goal of using real images, pictures, friends, and back rounds was to stay consistent with what the brand stands for. The customer should feel that the clothing is as essential to them as their close friends. This video should persuade customers to purchase the clothing just in time for another school year, or even for weekend adventured with friends!
I hope you enjoy!
WOW! That was an amazing video, Melissa! I fee like you gave an accurate portrayal of American Eagle as a brand. By using real girls and a real setting, this video was beautiful and I think it could also be used as a commercial! Great song choice too. I also like how you broke down the outfits and gave a close-up of each. I enjoyed watching all of it!
ReplyDeleteI really enjoyed your video!!! It looks like a real video made my AE. In their 34th st store they have similar videos like that on their bulletin board in front of the store. Great Job!!
ReplyDeleteI really loved your video! Not only were the outfits gorgeous, but it has a deeper meaning than just showing off the clothes! I love how you used your best friends and the representation that comes with it!
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