When asked to use visual merchandising as a tool for finding color trends, Anthropologie was the first store that came to mind! Instantly, I ventured to Chelsea Market.
Captured above was the window at the main entrance of the store. The backdrop displayed the primary colors, red, blue, and yellow, in which the store revolved its colors around. Each hue was then expanded to different tints and shades.
Above, two of the three primary hues were displayed in a monochromatic manner.
Different yarns were found around the store further emphasizing their specific color choices for this season. Here, secondary colors, such as green and purple were incorporated.
Above shows a behind the scenes look at the window displayed from inside the store. The store was organized around the displays. The top left shows how pink pants were strategically located next to the pink window display. Even the book that I purchased is consistent with the colors seen through out Anthropologie!
On the walk back to the dorms, The Gap's window displays caught my eye! It was interesting to note that although they are completely different from Anthropologie's windows, both showcased denim.
According to Doneger Creative Services, denim is a key color trend this season.
The Gap made denim the focal point of their window displays, and Anthropologie incorporated it into every window in a subtle way. No matter the tactic, the trend was received.
Here are links to both stores websites
http://www.anthropologie.com/anthro/index.jsp
http://www.gap.com/
Definitions:
*Monochromatic: the use of one color in various values and intensities
*Tint: makes the colors value lighter by adding white
*Shade: makes the colors value darker by adding black
